Simple, honest pricing
20+ modules, AI agents and the dealer network. All prices in South African Rand, excl. VAT. Pay securely with Payfast — live in 48 hours.
Starter
R 2 499/mo
- Up to 40 vehicles in stock
- AI bilingual listings (EN + AF) + VIN decode
- Portal syndication — AutoTrader, Cars.co.za, Facebook
- WhatsApp auto-replies
- Trade-in valuator + finance calculator
- Daily report by email
- PulseNet dealer network — optional add-on (R349/mo)
- 1 user
Most popular
Growth
R 3 999/mo
- Everything in Starter, unlimited stock
- Lead CRM with AI lead scoring + AI deal coach
- Deal Desk — OTPs, invoices & sale agreements
- Finance & F&I pipeline + online bookings
- Social autopilot (Facebook + Instagram)
- Intelligence hub — insights, aged-stock & demand
- PulseNet dealer network — trade & source stock (included)
- Up to 5 users
Elite
R 7 999/mo
- Everything in Growth
- Digital ads autopilot (Meta + Google)
- Dedicated branded mini-site
- Priority support + dedicated onboarding
- Unlimited users
| Feature | Starter | Growth | Elite |
|---|---|---|---|
| PulseStock inventory + AI descriptions | |||
| Portal syndication (AutoTrader, Cars.co.za) | |||
| WhatsApp auto-replies | |||
| Trade-in valuator + finance calculator | |||
| Service & workshop + documents vault | |||
| Lead CRM + AI deal coach + follow-ups | — | ||
| Deal Desk, Finance & F&I, bookings | — | ||
| PulseBrain AI agents + Intelligence | — | ||
| Reviews + reputation engine | — | ||
| Social autopilot (FB + IG) | — | ||
| PulseNet dealer network + marketplace | +R 349/mo | ||
| Digital ads autopilot (Meta + Google) | — | — | |
| Dedicated branded mini-site | — | — | |
| Priority support + dedicated onboarding | — | — |
Prices exclude 15% VAT. Once-off R3,500 setup & onboarding, charged with your first payment. The PulseNet dealer network is included on Growth & Elite, or R 349/mo on Starter. Pay securely with Payfast. Month-to-month, cancel anytime.
Frequently asked questions
Everything a South African dealer principal usually asks before switching.
How quickly can I go live?
Most dealerships are live within 48 hours. Import your stock from a CSV or add cars with AI-assisted capture, and your branded mini-site and marketplace listing switch on.
Is there a contract? Can I cancel anytime?
No lock-in. You're billed month-to-month in advance through Payfast and can cancel anytime — your access simply runs to the end of the paid month.
What does the once-off R3,500 setup fee cover?
Onboarding: setting up your mini-site, importing your stock, configuring your AutoTrader, Cars.co.za and Facebook feeds, and connecting your WhatsApp number. It's charged with your first payment.
Do I need my own website?
No. Every plan includes a branded dealer mini-site and a listing on the DealerPulse marketplace, so buyers can browse your stock and enquire with you directly.
Does it sync with AutoTrader, Cars.co.za and Facebook?
Yes. DealerPulse generates live feeds you submit to each portal, so your stock and prices stay in sync everywhere from one place.
How do the WhatsApp and AI features work?
DealerPulse drafts vehicle descriptions, WhatsApp replies and follow-up reminders so your team responds faster — you always review before anything is sent.
Is my dealership's data secure?
Each dealership’s data is fully isolated, sensitive details are encrypted, and we’re built around South Africa’s POPIA. See our Privacy Policy.
Which plan is right for me?
Starter runs your stock, listings and WhatsApp. Growth adds the lead CRM, AI deal coach, F&I and the dealer network. Elite adds ads autopilot and priority onboarding. You can upgrade anytime.
Still have a question?
Get started — live in 48 hours